Cardlays partnership with SAP Concur
In October 2021, I was tasked with crafting a promotional video advertising the new collaboration between Cardlay an SAP Concur, and its essence lay in encouraging banks to broaden their offerings.
My role was multifaceted, encompassing the creation of the storyboard, voiceover script and the 3D animations. I did it with a toolkit consisting of Autodesk Maya, Blackmagic Fusion, and Premiere Pro.
The ultimate goal, was to ignite awareness regarding the Cardlays product. In the end it achieved a twofold outcome. It not only heightened visibility for the new product but also spotlighted the burgeoning partnership with SAP Concur.
As I look back on this project, I think a more concise script might have paved the way for animations and transitions that flowed even more seamlessly. In hindsight further refinement could have further amplified the visual impact of the final video.